Scope of this Policy
MAT Holdings, Inc. (the “Company” or “we”) has developed this privacy policy out of respect for the privacy of our customers and visitors to the https://mat-hd.com/ website. This policy describes the personal information we collect, use, and disclose about individual consumers who visit or interact with this website, visit any of our offices, stores, facilities, or locations, purchase or inquire about any of our products or services, or otherwise interact or do business with us.
Whenever you visit the https://mat-hd.com/ website, we will collect some information from you automatically simply by you visiting and navigating through this site, and some voluntarily when you submit information using a form on the website, submit a warranty claim, request information, or use any of the other interactive portions of our website. Through this website, we will collect information that can identify you and/or your activity.
Additionally, whenever you communicate, interact, or do business with us, we will be collecting personal information from you or about you in the course of our interaction or dealings with you, whether online or at any of our physical locations or facilities.
The meaning of “personal information” may be defined based on your state of residence: in this policy, it means any information that can reasonably be used to identify an individual.
This policy does not apply to our current and former employees and their family members, dependents, and beneficiaries. If you are a California resident (who is a current or former employee of the Company or a family member, dependent, or beneficiary of any of our current or former employees), you may request access to the Mat Holdings, Inc. Employee Privacy Policy by sending an email to info@matholdingsinc.com.
Consent to Terms and Conditions
By using this website, you consent to all terms and conditions expressed in this Privacy Policy. You also consent to the collection and processing of your Sensitive Personal Information.
Collection of Personal Information and Sensitive Personal Information
Based on your specific transactions and interactions with us or our website, we will or may collect, and we have in the last 12 months collected, the following categories of personal information from or about you. For each category of information, the categories of third parties and service providers to whom we have disclosed the information in the last 12 months are detailed in the chart below. The examples provided for each category are not intended to be an exhaustive list or an indication of all specific pieces of information we collect from or about you in each category, but rather the examples are to provide you a meaningful understanding of the types of information that may be collected within each category.
Category | Personal Identifiers |
|---|---|
Examples | Name, alias. |
Disclosed To in Last 12 Months |
|
Sold To or Shared With | We sell this data to data analytics vendors, not for monetary consideration but for other valuable consideration. We do not share this data for cross-context behavioral advertising. |
Category | Contact Information |
|---|---|
Examples | Home, postal or mailing address, email address, home phone number, cell phone number. |
Disclosed To in Last 12 Months |
Original equipment manufacturers (OEM) (suppliers and makers of the products we sell or lease to our customers) |
Sold To or Shared With | We sell this data to data analytics vendors, not for monetary consideration but for other valuable consideration. We do not share this data for cross-context behavioral advertising. |
Category | Commercial Transactional Data |
|---|---|
Examples | Information regarding products or services provided, purchasing history. |
Disclosed To in Last 12 Months |
Original equipment manufacturers (OEM) (suppliers and makers of the products we sell or lease to our customers) |
Sold To or Shared With | Not sold for monetary or other valuable consideration, and not shared for cross-context behavioral advertising. |
Category | Internet Network and Computer Activity |
|---|---|
Examples | Date and time of your visit to this website; webpages visited; links clicked on the website; session identifiers; browser ID; browser type and characteristics; device ID and characteristics or attributes; referring URLs; mobile phone make, model and serial number; mobile service provider; operating system; form information downloaded; domain name from which our site was accessed; search history; interaction-level telemetry; cookies; and internet or other electronic network activity information related to usage of Company networks, servers, intranet, or shared drives, as well as Company-owned computers and electronic devices, including system and file access logs, security clearance level, browsing history, search history, and usage history. |
Disclosed To in Last 12 Months |
|
Sold To or Shared With | We sell this data to data analytics vendors, not for monetary consideration but for other valuable consideration. We do not share this data for cross-context behavioral advertising. |
Category | Form and other Electronic Submission Data |
|---|---|
Examples | Data submitted through the website, including Contact Us forms. |
Disclosed To in Last 12 Months | Government agencies Promotional or other fulfilment vendors Marketing, tracking, and retargeting vendors and vendors that support managing or hosting the website Communication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, or text/SMS, phone Lead providers (referral sources) Transaction support vendors (e.g., check guaranty, payment processors) Consulting and investigation firms, including HR consultants, safety consultants, and workplace investigators Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants |
Sold To or Shared With | We sell this data to data analytics vendors, not for monetary consideration but for other valuable consideration. We do not share this data for cross-context behavioral advertising. |
Category | Geolocation Data |
|---|---|
Examples | IP address, GPS location, and latitude and longitude. |
Disclosed To in Last 12 Months |
|
Sold To or Shared With | We sell this data to data analytics vendors, not for monetary consideration but for other valuable consideration. We do not share this data for cross-context behavioral advertising. |
Category | Online Portal and Usage Information |
|---|---|
Examples | Username and password, account history, usage history, file access logs, security clearance level, and any information submitted through the account. |
Disclosed To in Last 12 Months | Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants |
Sold To or Shared With | Not sold for monetary or other valuable consideration, and not shared for cross-context behavioral advertising. |
Category | Inferences |
|---|---|
Examples | Based on analysis of your activity on the website, we may develop inferences regarding your interests and preferences for our products and services including your potential to purchase a specific product or service. |
Disclosed To in Last 12 Months | Not Disclosed. |
Sold To or Shared With | Not sold for monetary or other valuable consideration, and not shared for cross-context behavioral advertising. |
What Sensitive Personal Information We Collect
Of the above categories of Personal Information, the following are categories of Sensitive Personal Information the Company may collect from or about consumers:
- Account Information (your account log-in, in combination with any required security or access code, password, or credentials allowing access to the account)
- Geolocation Data (IP address and/or GPS location, latitude & longitude)
Personal information does not include:
- Publicly available information from government records.
- Information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media.
- Information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience.
- Deidentified or aggregated information.
Sources of Personal Information
We may collect your personal information from the following sources:
- You the consumer when you visit the website and voluntarily submit information through forms on the website or social media, when you visit any of our stores or physical locations, when you purchase or inquire about any of our products or services. Our employees, contractors, vendors, suppliers, guests, visitors, other consumers, and customers based on your interactions with them (if any)
- We utilize cookies to automatically collect information about our website visitors
- Lead generators and referral sources
- Third party customer databases
- Our affiliated entities, including parent entities, subsidiaries, and affiliated entities
To Whom We Disclose Personal Information
We may disclose, sell, or share your personal information to/with the following categories of service providers, contractors, or third parties:
- Government agencies
- Promotional or other fulfilment vendors
- Marketing support vendors and vendors that support managing or hosting the website
- Lead providers (referral sources)
- Transaction support vendors (e.g., check guaranty, payment processors)
- Data analytics vendors
- Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
- Insurance carriers, administrators, and brokers
- Corporate customers (meaning an entity, as opposed to a natural person, that purchases, leases, or finances any of our products or services)
Original equipment manufacturers (OEM) (suppliers and makers of the products we sell or lease to our customers)
- Our affiliates, including parent entities, subsidiaries, and affiliated entities
Reasons Why We Collect, Use, Retain, and Disclose Personal Information
We may collect and disclose your personal information for any of the following business purposes:
To fulfill or meet the purpose for which you provided the information, or a purpose reasonably associated with the context in which you provided the information and consistent with reasonable consumer expectations.
To provide you or our customers with the requested products or services.
To process and submit financing applications, including to apply for credit, or credit pre-qualification.
To process, complete, and maintain records on transactions.
To provide warranty coverage on products and services.
To provide and communicate recall notifications to customers.
To schedule, manage and keep track of customer appointments.
To maintain records of when customers decline a service or sale.
To respond to consumer inquiries, including requests for information, customer support online, phone calls, and in-store inquiries.
To provide interest-based and targeted advertising.
To comply with our contractual obligations to our marketing partners and vendors.
To engage in corporate transactions, including mergers, acquisitions, and joint ventures, as well as due diligence in proposed or pending corporate transactions.
To contact you by email, telephone calls, mail, SMS, or other equivalent forms of communication regarding updates or informative communications related to the functionalities, services, or other information you requested or asked the Company to provide to you.
To embed and display video content hosted on third-party platforms.
To enable user interaction with hosted video content.
To improve user experience on our website.
To understand the demographics of our website visitors.
To detect and investigate physical and cyber security incidents.
To debug, identify, and repair errors that impair existing intended functionality of our website.
To protect against malicious or illegal activity and prosecute those responsible.
To verify and respond to consumer requests under applicable privacy laws.
To prevent identity theft.
Do We Sell Your Information?
We do NOT and will not sell or share your personal information in exchange for monetary consideration. However, we may sell or share some of your information to third parties for other valuable consideration, as noted in the table above.
We may sell or share your personal information for the following business or commercial purposes:
- Data Analytics Purposes
NOTICE: We may sell your sensitive personal data.
Other than these exceptions, we do not and will not disclose your personal information to any third party in exchange for monetary or other valuable consideration or share your personal information for cross-context behavioral advertising.
Notice of Right of California, Nebraska, and Texas Residents to Opt-Out of the Selling and Sharing of Your Information and Certain Profiling Activities
While we do not sell or share your personal information in exchange for money, we may sell or share your personal information for other valuable consideration. You have the right to tell us NOT to sell or share your personal information, and to opt out of certain profiling activities. You have the full and free right to opt-out of our disclosure of your personal information to any third parties where the disclosure constitutes “selling” or “sharing” as defined by the California Privacy Rights Act, the Texas Data Privacy and Security Act, and the Nebraska Data Privacy Act. You may exercise your right to opt-out without fear of discrimination for doing so. To opt-out of our selling or sharing of your information, meaning, we will not disclose your information to third parties for any monetary or other valuable consideration, you can do any of the following:
You can have an authorized agent submit a request on your behalf. To submit an opt-out through use of an authorized agent, you must provide that agent with written permission signed by you to submit an opt-out on your behalf, except when using an opt-out preference signal. The authorized agent may call our toll-free privacy line at 833-415-4333 to make the opt-out request and for directions for submitting the proof of authorization and the authorized agent’s proof of identification to the Company. We maintain the right to deny any request from an authorized agent that does not submit sufficient proof that they have been authorized by you to act on your behalf. A request to opt-out need not be a verifiable consumer request. However, we may deny a request to opt-out if we have a good faith, reasonable, and documented belief that a request to opt-out is fraudulent. If we deny your request to opt-out, we shall inform you of our decision not to comply and provide an explanation as to why we believe the request is fraudulent. |
|---|
Opt-Out Preference Signals
Opt-out preference signals provide consumers with a simple and easy-to-use method by which to exercise the right to opt-out of the selling and sharing of their information. Global Privacy Controls (GPC) is a user-enabled opt-out preference signal which can communicate a user’s “Do Not Sell or Share” request on behalf of the person or device. We will process opt-out preferences from GPC signals which are in formats commonly used and recognized by businesses, such as an HTTP field header. We will treat a consumer’s use of GPCs as a valid request to opt-out of the selling and sharing of information for that browser. We currently do not connect browser use to particular consumers and, as such, you will need to use GPCs on all browsers in which you access our website and use our opt-out form to opt-out of offline sales.
Do Not Track (DNT) is a privacy preference that users can set if they do not want web services to collect information about their online activity. We do not respond to DNT signals or other mechanisms (with the exception of GPCs) that provide a choice regarding the collection of personal information about activities over time and across different websites or online services. We encourage users who have DNTs to use GPCs.
Notice of Rights of California Residents to Limit the Use of Your Sensitive Personal Information
We do NOT and will not use or disclose your sensitive personal information for any purposes that give rise to a right to limit the use or disclosure of your sensitive personal information under the California Consumer Privacy Act (CCPA).
Retention of Personal Information
We will retain each category of personal information in accordance with our established data retention policy and practice. In deciding how long to retain each category of personal information that we collect, we consider many criteria, including but not limited to the business purposes for which the Personal Information was collected; relevant federal, state and local recordkeeping laws; applicable statute of limitations for claims to which the information may be relevant; and legal preservation of evidence obligations.
We apply our data retention procedures on an annual basis to determine if the business purposes for collecting the personal information, and legal reasons for retaining the personal information, have both expired. If so, we will purge the information in a secure manner.
Third Party Vendors
We may use other companies and individuals to perform certain functions on our behalf. Examples include administering e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose.
Business Transfers
In the event we sell or transfer a particular portion of our business assets, information of consumers may be one of the business assets transferred as part of the transaction. If substantially all of our assets are acquired, information of consumers may be transferred as part of the acquisition.
Compliance with Law and Safety
We may disclose specific personal and/or sensitive personal information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect our employees or the public.
Passwords
- Regions
- “Targeting” cookies (sometimes called preference cookies) can track:
- Content the user views
- Links the user follows
- The user’s browser and device information and IP address
Please note: Organizations can use targeting cookies to track and influence users by building user profiles or displaying advertisements.
Information on Some of the Cookies in Use on our Site
For information on some of the cookies we use on our site and apps, please review the policies from some of our vendors:
Cookie Management
You can control and manage cookies associated with your browser. If you are interested in controlling and managing cookies from your browser including any set by our Website, please refer to http://www.allaboutcookies.org/manage-cookies/index.html for information on different ways to configure your browser’s cookie settings.
If you want to clear all cookies left behind by the websites you have visited, here are links where you can download three third party programs that clean out tracking cookies.
http://www.lavasoftusa.com/products/ad-aware_se_personal.php
http://www.spybot.info/en/download/index.html
http://www.webroot.com/consumer/products/spysweeper/
You may delete cookies from your web browser at any time or block cookies on your equipment, but this may affect the functioning of or even block the website. You can prevent saving of cookies (disable and delete them) by changing your browser settings accordingly at any time. It is possible that some functions will not be available on our website when use of cookies is deactivated. Check the settings of your browser. Below you can find some guidance:
Do Not Track (DNT) is a privacy preference that users can set if they do not want web services to collect information about their online activity. We do not respond to DNT signals with the exception of Global Privacy Controls as explained above in the section of this policy on “Opt-Out Preference Signals”).
You can adjust your advertising preferences on mobile devices through your device settings. Below you can find some guidance based on your type of mobile device:
DAA
Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA), which maintains a self-regulatory program along with a website where people can opt out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by this’s participating companies, visit the DAA’s opt-out portal available at http://optout.aboutads.info/.
To opt-out of data collection for interest-based advertising across mobile applications by participating companies, download the DAA’s AppChoices mobile application opt-out offering found here: https://youradchoices.com/appchoices.
Non-Participant Opt-Out Options
Some of our vendors do not participate in the DAA self-regulatory program for online behavioral advertising or have developed their own processes for allowing consumers to opt-out: https://branch.app.link/optout
Some devices and apps do not have access to web-based browser cookie opt-outs. To learn more about the advertising opt-outs provided by your mobile device's operating system (like iOS and Android) or the device manufacture, click here.
External Links
Our website contains links to other sites. We are not responsible for the privacy practices or the content of such websites. To help ensure the protection of your privacy, we recommend that you review the Privacy Policy of any site you visit via a link from our website.
Passwords
The personal data record created through your registration with our website can only be accessed with the unique password associated with that record. To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your password to third parties.
Children Under the Age of 16
We do not knowingly sell or share the personal information of consumers under 16 years of age.
How We Protect the Information that We Collect
The protection of the information that we collect about visitors to our websites is of the utmost importance to us and we take every reasonable measure to ensure that protection, including:
- We keep automatically collected data and voluntarily collected data separate at all times.
- We use internal encryption on all data stores that house voluntarily captured data.
- We use commercially reasonable tools and techniques to protect against unauthorized access to our systems.
- We restrict access to private information to those who need such access in the course of their duties for us.
International Visitors
If you reside in the European Economic Area, European Union, Great Britain, or Switzerland, submitted personally identifiable information to the Company, and want to request a copy of, correct, delete, or limit the ways the Company uses the information, send an email to info@matholdingsinc.com indicating your request. The Company will use reasonable and appropriate measures to honor your request.
Consumer Rights
Based on your state of residence, you may have some or all of the following rights:
- Right to Know. The right to request, up to 2 times in a 12-month period, that we identify to you (1) the categories of personal information we have collected about you, (2) the categories of sources from which the personal information was collected, (3) the business or commercial purpose for collecting, selling, or sharing this information, (4) the categories of third parties with whom we share or have shared your personal information, (5) the categories of personal information that we have sold or shared about you and the categories of third parties to whom the personal information was sold or shared, by category or categories of personal information for each category of third parties to whom the personal information was sold or shared, and (6) the categories of personal information that we have disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose;
- Right to Access. The right to request, up to 2 times in a 12-month period, that we disclose to you, free of charge, the specific pieces of personal information we have collected from or about you;
- Right to Delete. The right to request, up to 2 times in a 12-month period, that we delete personal information that we collected from you, subject to certain exceptions;
- Right to Correct. The right to request that we correct inaccurate personal information (to the extent such an inaccuracy exists) that we maintain about you;
- Right to Opt-Out. The right to opt-out of the selling or sharing of your personal information to third parties;
- The right to designate an authorized agent to submit one of the above requests on your behalf. See below for how you can designate an authorized agent; and
- The right to not be discriminated or retaliated against for exercising any of the above rights.
- The right to appeal our refusal to take action on a request.
You can submit any of the above types of consumer requests through any of the options below:
Submit an online request on our website at https://mat-hd.com/.
Call our privacy toll-free line at 833-415-4333.
How We Will Verify That it is Really You Submitting the Request
When you submit a Right to Know, Right to Access, Right to Delete, or Right to Correct request through one of the methods provided above, we will ask you to provide some information in order to verify your identity and respond to your request. Specifically, we will ask you to verify information that can be used to link your identity to particular records in our possession, which depends on the nature of your relationship and interaction with us.
Responding to Your Right to Know, Right to Access, Right to Delete, and Right to Correct Requests
Upon receiving a verifiable request, we will confirm receipt of the request no later than 10 business days after receiving it. We endeavor to respond to a verifiable request within 45 calendar days of its receipt. If we require more time (up to an additional 45 calendar days, or 90 calendar days total from the date we receive your request), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option. The response we provide will also explain the reasons we cannot comply with a request, if applicable.
We do not charge a fee to process or respond to your verifiable request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
For a request to correct inaccurate personal information, we will accept, review, and consider any documentation that you provide, and we may require that you provide documentation to rebut our own documentation that the personal information is accurate. You should make a good-faith effort to provide us with all necessarily information at the time that you make the request to correct. We may deny a request to correct if we have a good-faith, reasonable, and documented belief that a request to correct is fraudulent or abusive. If we deny your request to correct, we shall inform you of our decision not to comply and provide an explanation as to why we cannot comply with a request, if applicable.
Responding to Your Request to Opt-Out of the Selling or Sharing of Your Personal Information
We will act upon a consumer request to opt-out within 15 days of its receipt. We will notify all third parties to whom we have sold or shared personal information of your request and instruct them to comply with the request within the same time frame. We will notify you when this has been completed by mail or electronically, at your option.
A request to opt-out need not be a verifiable consumer request. However, we may deny a request to opt-out if we have a good faith, reasonable, and documented belief that a request to opt-out is fraudulent. If we deny your request to opt-out, we shall inform you of our decision not to comply and provide an explanation as to why we believe the request is fraudulent.
If You Have an Authorized Agent:
You may be able to authorize someone else as an authorized agent who can submit a request on your behalf. To do so, you must either: (a) execute a valid, verifiable, and notarized power of attorney; or (b) provide other written, signed authorization that we can then verify. When we receive a request submitted on your behalf by an authorized agent who does not have a power of attorney, that person will be asked to provide written proof that they have your permission to act on your behalf, and we will also contact you and ask you for information to verify your own identity directly with us and not through your authorized agent. We may deny a request from an authorized agent if the agent does not provide your signed permission demonstrating that they have been authorized by you to act on your behalf.
Appeal of Our Decision Regarding Your Request
For residents of certain states, in the event we refuse to act in response to your request, we will provide you with information regarding our appeal process. We will inform you in writing of any action taken or not taken in response to an appeal within a reasonable time after receipt of your appeal, including our written explanation of the reason or reasons for our decision. If we deny your appeal, we will provide you with information regarding the online mechanism by which you may contact your State Attorney General to submit a complaint.
Other California Privacy Rights
The California Civil Code permits California residents with whom we have an established business relationship to request that we provide you with a list of certain categories of personal information that we have disclosed to third parties for their direct marketing purposes during the preceding calendar year. To make such a request, please send an email to info@matholdingsinc.com, or write to us at the address listed below. Please mention that you are making a “California Shine the Light” inquiry.
Changes to Our Privacy Policy
As our services evolve and we perceive the need or desirability of using information collected in other ways, we may from time to time amend this Privacy Policy. We encourage you to check our website frequently to see the current Privacy Policy in effect and any changes that may have been made to them. If we make material changes to this Privacy Policy, we will post the revised Privacy Policy and the revised effective date on this website. Please check back here periodically or contact us at the address listed at the end of this Privacy Policy.
Consumers With Disabilities
This policy is in a form that is accessible to consumers with disabilities.
Questions About the Policy
This website is owned and operated by MAT Holdings, Inc. If you have any questions about this Privacy Policy, please contact us at info@matholdingsinc.com or call 833-415-4333.
**This policy was last updated March 6, 2026.